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Strategy & Feasibility

Decide what to build, where, and whether the numbers work, before you commit capital.

Consultants reviewing a market map and business plan
The challenge

You have a concept, a site in mind and capital ready, but no independent view of whether the format, location and numbers will work.

How we helpMost hospitality projects that struggle were set up to struggle: the wrong format, the wrong site, or a budget that never added up. We test the idea before you invest in it.

What we do

  • Concept development

    We shape your idea into a clear concept: cuisine, format, price point, guest profile and the experience that sets you apart.

  • Market and site feasibility

    We study footfall, visibility, rent, competition and catchment so you sign the right lease, not just the available one.

  • Format selection

    QSR, café, cloud kitchen, kiosk, food truck or full-service. We match the format to your budget, skills and market.

  • Financial planning

    Line-by-line capex, monthly operating costs and realistic revenue scenarios, so you know your break-even before you open.

  • Menu and pricing strategy

    An early view of menu size, food-cost targets and pricing that fit the concept and the neighbourhood.

  • Market entry

    For domestic and international brands, a city-entry plan covering formats, sites, partners and sequencing.

Food truck and café side by side at a market
Related insight

QSR, café, cloud kitchen, kiosk or food truck: choosing your first format

Each format has a different investment, risk and lifestyle. A practical comparison to help you choose.

Start a conversation

Tell us about your project.

Whether you're opening a first café or repositioning a resort, the first conversation is where good projects start.

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